What is a competitive market analysis and what role does it play in the home selling process?
This question is often asked by home sellers when they put their Jacksonville home on the market. If you are working with a real estate agent, he or she will likely use a competitive market analysis, often referred to as CMA, to determine the listing price for your home.
A CMA can be a short, one or two-page document, or it can be a rather lengthy and in-depth document. The detail and size of the CMA for your Jacksonville property will largely depend on your agent. However, most CMAs detail the following information:
- Active Listings – Active listings are essentially all homes that are currently for sale in your area. The active listings