Internet Advertising: One of the Best Media Sources for Selling A Home
The internet is a unique marketplace that any savvy seller knows to utilize when promoting their goods. Some people are shocked to hear that they can improve the chances of selling their home for more money by advertising on the internet, but it’s true! Peer-to-peer virtual marketplaces like E-bay and Craig’s List have proven that internet marketing is the new way to buy and sell goods. Literally, anything can be sold and bought on the internet these days, including houses!
Your Home Needs to Be Marketed on the Internet
Over 84% of people now use the internet to find their next property. Once seen as a revolutionary way to communicate globally, now every real estate seller must see the internet as an essential tool.
Newspaper Advertising is Out
No longer is the 40 word description of your house in the newspaper sufficient. All the homes start to sound the same as yours and without a picture there is no "sizzle to the steak." After all, "a picture is a thousand words."
Magazine Advertising is Out
No longer are a couple pictures of your home in the local or national home magazine with a 20 word blurb sufficient. Buyers want to and can see multiple pictures of each and every room of our homes on the internet along with detailed descriptions. If you were looking to buy a new home where would you look, in a magazine or on the internet?
Internet Home Search is In
Home Buyers can now search for homes for sale by multiple criteria on the internet. You can search for a home based on the number of bedrooms and bathrooms, square footage, garage spaces, waterfront location, gated community location, golf course location and the list goes on. You want to see what homes are for sale in a certain elementary school district, you can do it. You want to look up foreclosure homes, you can do it. There is no limit to the home details you can search for when using the internet. Why waste time reviewing hundreds of short home description in a newspaper or magazine that may or may not have the information you are specifically looking when you can just use the internet?
The Old Way of Finding a Home for Sale
Where before a buyer would drive through neighborhood after neighborhood picking up flyers of homes; today the Buyer "surfs the internet" and saves those homes that look interesting to them. The Buyer not only saves money in gas but is also assured of seeing everything on the market. In addition, the Buyer can view the interior of the homes through pictures and virtual tours. This way the Buyer will have a pretty good picture of what each home looks like and skip out those homes that they don't like. This can make the home buying process faster for the buyer and in addition bring only qualified buyers into your home.
Internet Advertising Puts Your Home in Front of the Most Buyers
Internet advertising is the most extensive way to saturate the real estate market and attract the most home buyers simultaneously. While signs, flyers, newspapers and magazines may be seen by people from your city (that is a big maybe); by advertising your home on the internet you can guarantee your home will be seen by Buyers from all over the world. These ads are not just simple black and white newspaper-like ads or picture ads like you would find in a magazine but are flashy, eye-catching presentation of your home.
An Informed Buyer is a Happy Buyer
A buyer, who feels informed, arrives for their first viewing of your home feeling much more relaxed and willing to buy than if the Buyer only knows what they read in the ten-word blurb in the local newspaper or homes magazine about your home. As a home seller, not only does this help the buyer bring you a contract quicker but it also ensures that you didn't waste your time getting your house ready for a Buyer who could of figured out they wouldn't of like the home from the pictures they could have seen on the internet.
Your Realtor, Your Access to the Web
There are literally thousands of websites that advertise real estate for sale. But only a select few get meaningful traffic from Home Buyers. Your Realtor through years of experience in marketing homes on the web has a select group of real estate websites that they have found to bring actual buyers to your home.
Through our own personal experience we can tell you that it is only from testing each and every promising real estate related website that we come across have we been able to create our select group of real estate web portals for advertising our Seller's home. We have ended up throwing away a significant sum of good money and will continue to do so on new real estate websites for advertising our seller homes because that is the only way to tell if these real estate websites actually work. This is all done in order to keep our sellers on the forefront of the internet and in front of Buyers on the web. To learn more about how we can use our aggressive marketing plan and internet advertising to get your home sold please contact the Phyllis Frankel Realty Group at 1-800-999-0245, 904-273-0125 or 904-732-5530.
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Home Seller's Guide