6 Deciding Factors to Determine

if Your Home Will Sell

Some of the factors you have control over. Others are outside of your control.

1. Current Mortgage Rates and Terms

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Are interest rates still affordable? Are low down payment loans available? Are you offering any incentives?

Providing the buyer with a estimate principal and interest sheet will go along way to showing the affordability of your home.

2. Staging

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Is your home prepared to be sold? Is your home clean? decluttered? pre-packed? furniture arranged? landscaping improved?

Your Realtor will have a list of suggestions after reviewing your home.

3. Location, Location, Location

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The location of your home is a big of a factor as your price. Every detail is important. Starting in what part of town your home is located in to examining to where exactly you are in the neighborhood.

Your Realtor will show you what similar homes in your area will be selling for.

4. The Market

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Is it a buyer's market? Or a seller's market? Are prices going up? going down? Are incentives being offered? Are there too many homes on the market? Not enough?

The market should be examined at the neighborhood level all the way up to city level to catch trends and price right from the beginning.

5. Advertising & Promotion

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92% of home buyers start on the internet. We can not stress how important great photos are.

After that it is a carefully crafted message that is directed to the target market for your home. This message isn't a jumbled list of features in your home. It's the story of how your home will give your buyer the lifestyle they are seeking. That can be anything from retirees, young couples, busy professionals, golfers, etc.

Don't forget the importance of social media in today's connected world. Your Realtor will have a plan for advertising on twitter, youtube, facebook, google+ and others. They will also provide you with ads you can post on your own social media channels.

6. Listing Price

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You and your Realtor will develop a pricing strategy. You will be presented with the comparable homes, their prices and a pricing suggestion.

Pricing too high without justification is a sales killer. In real estate you don't get dollar for dollar return for improvements. Today's buyer is highly educated and they will have all the recent sales in your neighborhood on hand. So we need actual facts to get you the new, highest price in the neighborhood. That can be as simple as a lack of supply, a special home improvement or an unique view.

If you are able to score highly in each of these 6 categories then you will have a home thata will sell quickly.

Critical Six Factors in Determining If Your Home Will Sell

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Source: www.househunt.com

 

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