Selling In A Buyers Market

Thousands of dollars spent each month marketing your home will not sell your home if it isn't priced competitively for it's size and condition. Buyers have easy access to everything for sale in your Northeast Florida neighborhoodand competiting neighborhoods. Not only will they be able to see the price and size of your home and compare it to others; but they will also see the interior pictures of your home and others. This means:

• The Buyers will know if the same house down the block is selling for less.
• The Buyers will know that they will have to paint your pink master bedroom.
• The Buyers will know that you need new sod in the backyard.
• The Buyers will know that the neighbor down the street has a new, beautiful kitchen.

In the past market you would of received showings and received feedback on the items that need to be fixed. In this Buyers Market there are so many homes on the market that you won't even get the people coming in the door and thus might not even know what is wrong. That is why it is important to have a knowledgable and experienced Northeast Florida Realtor working for you.

• This means de-clutter the house and throw those extra items in storage or worst case the garage. You don't want the buyer to think that your home has no storage space.
• Tone down the personalized colors. What might be your favorite shade of blue, might not be the Buyer's.
• Make sure the house smells good. Have pets or smoke? Look into carpet cleaning and air duct cleaning. Or take it to the next level with new carpet & pad and new paint on the walls. Nothing turns off a buyer more then having bad smells.
• Leave the home for showings. You want the buyer to feel like it is their home when they come visit. They can't when you are there. They can't even talk openly with their spouse and realtor about what they like and don't like.

There was a price recommendation based on not only what is on the market in the neighborhood, but also what is selling and what has sold in the neighborhood. In addition, attention should of been given to comparable neighborhoods.

In a Buyers Market we will see current homes on the market selling for less then what has sold. Be prepared for this!

There should of been staging tips given from your Realtor. Did you do them? And did the feedback from showing mention more items that can be addressed? Why pay that monthly mortgage payment over and over again when you have direct feedback from Buyers telling you what is wrong. Fix everything that comes up!

If you feel like you are always the bridesmaid and not the bride then you should go back and re-visit your pricing and staging strategy. While location, location, location is the Real Estate mantra, in today's Buyer's Market Price and Condition rule the day.

We at the Phyllis Frankel Realty Group, Inc. specialize in selling hard to sell properties. We are often the 2nd or 3rd Realtor to come in to get the home sold when the 1st and 2nd Realtor can't do the job.  Please contact us at 904-273-0125 or 800-999-0245 to help you sell your next home or fill out the form below:

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