Getting Your Home Sold


We will offer you the marketing difference you have been looking for...

Over the past decade, our world, and particularly the world of house hunters has become increasingly digital (although it is not like how you see it on HGTV). Consumers are going online at a rapid pace to look for information to support their buying decisions.

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 In the 2012 NAR survey of Home Buyers they found over 90% of Home Buyers used the internet to search for a home. In fact the top nine sources that a buyer used to find a home were:

  1. Internet 42%
  2. Real Estate Agent 34%
  3. Yard Sign 10%
  4. Friends, Relatives or Neighbors 6%
  5. Homebuilder or Their Agent 5%
  6. Directly from Seller 2%
  7. Print 1%
  8. Home Book or Magazine Not Rated 

So by maximize your marketing on the Internet and on the mls you reach 76% of Home Buyers. Then just by placing a sign and using social media let your friends, relatives and neighbors know about your home you would capture 99% of buyers out there. So any emphasis placed on print advertising is really going after just 1% of buyers. 

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At the Phyllis Frankel Realty Group we know this for a fact. After being in business for over 20 years I have seen the come and go of many popular media platforms. We were the front page in the local real estate magazines for many, many years. But the dwindling response from those marketing mediums led to their demise. What was once 100 page books now are barely 20 pages. Compare that to the latest Nielsen estimates that states that social media and blogs reach 80% of active internet users (of which there are 245 million).

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Blog:

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So what does it really mean that Internet and MLS marketing is your main source for buyers?

It means you must have:

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1. Professional Photos (When is the last time you looked at your Realtor's photos?)

2. Professional Marketing Copy

3. Video & Virtual Tour (73% of Buyers say Videos Influenced Their Decisions)

4. Social Media and Blogs

5. Extra Information That Buyers Are Looking For

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It's essential in this market to have great ad copy. This is more than just listing the great features of your home. And it is something we really excel at!

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In selling a home in today's market it's about writing a story. It's painting a picture of living in the home and the upgraded lifestyle you will have ... not just listing features and adding adjectives.  This is created through finding out what you enjoyed about living in the home, special features that are not apparent to someone walking through your home and our own personal knowledge of what buyers are looking for to sell your home. For example we would examine and explore: Is your home walkable to somewhere? How does the floorplan feel & flow? What are considered upgrades to the buyer? Specialty materials used? Brand names that people will recognize? Custom built features? On trend features? Kitchen upgrades and luxuries? Anything else that will differentiate you from the competition? That is what we are looking for and what we will use to make your home stand out in our ads and pictures.

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So not only will you have real estate marketing that sells your home and makes it stand head & shoulders above the competition; but you will also be assured that we marketing with many of the "overlooked items" that help sell your home that other forget to mention. Floorplans, aerial maps, plat maps, survey, pool plans, landscaping plans, virtual home staging, virtual color swapping, utility bills, home insurance bills, covenant & restrictions, neighborhood information, school information and anything else. We use feature sheets, booklets, displays, videos and more to covey the message needed to sell your home.

So what do we do with all this information? We make sure every buyer knows about it by creating the following...

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Individual property website with custom domain, video marketing including our youtube channel, photos and virtual tours to highlight the unique construction, desirable floorplan, beautiful setting, low traffic street and easy access to amenities and ocean. The video and virtual tour will be attached to various websites to increase views and showings. Social Media exposure ( Facebook, Google+, Blog, LinkedIn, Twitter, Pinterest, YouTube) for the home so that friends and neighbors can easily find your home and share it.

Immediately, the home will be placed with multiple pictures, virtual tour, video & professionally written ad on the MLS and the top real estate websites in premier locations. Syndication of website to every listing hub available. These websites include realtor.com, zillow.com, trulia.com, homes.com www.homeseekers.com, www.lycos.com, www.moving.com, www.realestate.com www.sell.com, www.immobel.com, www.houselocator.com, www.harmonhomes.com, www.lendingtree.com, www.homefinder.com, www.homegain.com, etc  

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It will also go on our website www.frankelrealtygroup.com which is found with first page SEO ranking on search engines such as a Google for popular local keyword searches. Additional search engine optimization and professional ranking brings web surfers to our website and your home. On our website maps, neighborhood information, and mortgage payment analysis are given. The property is then sent out to our list of buyers already looking for similar homes that are just waiting to hear about it one like yours on the market. 

We place your home on realtor caravan for more exposure. Mail flyers to buyer list and agents. We start our Realtor marketing with a "reverse prospect" search in which we will be contacting all Realtors that have registered searches in the MLS that matches the subject property in order to obtain immediate showings of the property.  In addition, whenever a Realtor enters a new search matching our property in the MLS, that Realtor will immediately receive an email highlighted our property for their dispersal to their client.  Virtual feature sheets of the property will be sent every 45 days to Realtors to remind them about the features of the property. Emails to targeted outside agents and buyer list.

Interior feature sheets and booklets will be made to feature the high points of the property, advertise the value and benefits of the property and to entice the Buyer. Included will be country club information, school information, cultural information and more.

Other marketing avenues summary:
* Individual listing website for every listing
* Professional property photographs
* Syndication of website to every listing hub available
* Emails to targeted outside agents and buyer list
* Video tours loaded on YouTube
* Feature sheets (professional in-house Graphic Designer)
* Social Media exposure ( LinkedIn, Twitter, Pinterest, YouTube)
*Articles published on Various Websites

Additional buyers come from our relocation channels.  Phyllis Frankel is 1 of 12 Certified Relocation Professionals by the Employee Relocation Council. So when a corporate executive is being relocated into town then we are typically the one to talk to them. Not only do we have this world wide network connecting us with the HR departments of the major corporations in our area, but we also receiving Buyer Referrals from other real estate offices such as Re/Max, Coldwell Banker and Prudential. In addition, we are one of the few real estate companies associated with the local chamber of commerce and appear on their website. Plus we appear on the local news website also for additional traffic to your home.

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But Marketing and getting the buyer to your home is only the first step! Additional services include:

Daily market updates to show what is happening in the market with information on competition and recent sales.

Advertising updates along with marketing reports showing activity on various advertising

Detailed feedback from showings delving into the buyers real thoughts and feelings about the home so that we can make any corrections to get the home sold faster and more money.

The Next Step In Getting Your Home Sold Is to Contact Us 904-273-0125

We need to walk thru your home in order to see if anything needs to be done in order to get your home in "staged" condition (click here to learn more about preparing your home for sale) and to determine market value by creating a competitive marketing analysis (cma).

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Still Not Sure We Are the Realtor for You? Then Check Out ....


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